Marketing Consulting
Random App, Inc. provides Internet marketing and social media consulting services to small and medium businesses, advertising and marketing agencies and non-profit organizations. Our expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives.

Click here to get a quote or call (877) 530-8577.
Search Engine Optimization
One of the most common mistakes we’ve noticed during our SEO audits is Web pages with missing or poorly optimized meta descriptions. A page’s meta description does not directly impact the page’s search engine ranking (i.e., it is not a ranking signal), but it does affect the page’s click-through rate (CTR) in the search engine results pages (SERPs). When you use a compelling description that accurately describes the page’s content, users are much more likely to click your link and visit your site. As a result, SEO meta description optimization should play an important role in your SEO campaign.

Here at Random App, Inc. we will insure that these items are not missing within your content areas or custom html code. We want our clients to succeed and finish with a product that is of the highest quality and design. We can put together an SEO package for your business that will fit your budget and your desires perfectly. We have over 15 years of experience in this industry and we know it like the back of our hands. You can count on the fact that we know what we are doing and we know how to build your rankings with all the major search engines. Click here to get a quote or call (877) 530-8577.


Dedicated & Shared Hosting
Random App, Inc. is committed to providing services to its Customers at a standard of excellence commensurate with the best practice in the industry. Network uptime and server availability are of the highest importance. The following service levels are designed to assure Customers of ultimate performance and maximal uptime.

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1. Identify Goals and Objectives
Identify goals and objectives – This phase is essential to every project. We immerse ourselves into your business to discover and define the strategic marketing objectives that will guide the project. Together we create and design a project map.

It's crucial that we establish and clearly characterize the strategic objectives. Our experience provides insights that come into play as we examine target markets, industry players, brand attributes, demographics, and other measurement indicators that impact the meaning of the project. This research influences our design and development decisions.



The end goals, marketing demographics, strategic objectives, and client ideas are used to develop the technical specifications, which will ultimately help us create our project map during development. The technical specifications (marketing information and specific mechanical/technical information that includes web language preferences, features and functionality, database designs, data relationships, content management development, system architecture, and a site map) are critical to ensure our development will meet time and budget requirements. This is essential prior to starting design and development.

2. Conceptualize and Design
Design Implementation begins with a design. We now would start the process of conceptualizing various ways to creatively display the information and rich media content. Innovative and original design concepts are used to harness the strategy, creative vision, and function to produce tangible building blocks for development and project implementation. Final design is signed off on before development begins.

3. Development
Once the design concept is finalized, development begins. This is typically a very busy time where all the design elements, interactive parts, rich media segments, and data come together. Our web developers will begin front-end production and implementation of these elements. The foundation for delivering dynamic content and database design is often being initialized at the beginning of development (and sometimes during the design phase). We define and create information so it can flow easily and functionally between applications and various sections. Any additional applications that need to be developed or included are also built during this phase. Content management systems are built and customized to serve specific tasks and allow clients direct access to control and manage information in real-time.



During design and development, clients are updated on progress regularly through our client project staging area accessed through our web site, where you have 24/7 access to our development servers and front-line access to the progress on your project. It's important that clients use the development time to point out concerns or elements that need to be fixed or changed. This guarantees there will only be minor fixes that need to be corrected once we finish development and enter into the testing phase.

4. Testing & Evaluation
Testing and quality assurance is a continuous process. Throughout development we are constantly making minor tweaks to enhance the user experience that are often times behind-the-scenes and unnoticeable to the client, but critical to ensuring seamless functionality and usability. Upon completion of development, we make sure that the project is tested and performs as designed and that the user experience will exceed expectations. When testing is complete and the project is launched, we do an evaluation with the client.



 
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