Random App, Inc. provides Internet
marketing and social media consulting services to small
and medium businesses, advertising and marketing agencies
and non-profit organizations. Our expertise lies in effectively
combining the conversational marketing aspects of social
media with conversion mechanisms that are fully aligned
with business objectives.
Click here to
get a quote or call (877) 530-8577.
||Search Engine Optimization
One of the most common mistakes
we’ve noticed during our SEO audits is Web pages
with missing or poorly optimized meta descriptions. A
page’s meta description does not directly impact
the page’s search engine ranking (i.e., it is not
a ranking signal), but it does affect the page’s
click-through rate (CTR) in the search engine results
pages (SERPs). When you use a compelling description that
accurately describes the page’s content, users are
much more likely to click your link and visit your site.
As a result, SEO meta description optimization should
play an important role in your SEO campaign.
Here at Random App, Inc. we will insure that these items
are not missing within your content areas or custom html
code. We want our clients to succeed and finish with a
product that is of the highest quality and design. We
can put together an SEO package for your business that
will fit your budget and your desires perfectly. We have
over 15 years of experience in this industry and we know
it like the back of our hands. You can count on the fact
that we know what we are doing and we know how to build
your rankings with all the major search engines. Click
here to get a quote or call (877) 530-8577.
||Dedicated & Shared Hosting
Random App, Inc. is committed
to providing services to its Customers at a standard of
excellence commensurate with the best practice in the
industry. Network uptime and server availability are of
the highest importance. The following service levels are
designed to assure Customers of ultimate performance and
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1. Identify Goals and Objectives
Identify goals and objectives – This phase is essential
to every project. We immerse ourselves into your business to
discover and define the strategic marketing objectives that
will guide the project. Together we create and design a project
It's crucial that we establish and clearly characterize the
strategic objectives. Our experience provides insights that
come into play as we examine target markets, industry players,
brand attributes, demographics, and other measurement indicators
that impact the meaning of the project. This research influences
our design and development decisions.
The end goals, marketing demographics, strategic objectives,
and client ideas are used to develop the technical specifications,
which will ultimately help us create our project map during
development. The technical specifications (marketing information
and specific mechanical/technical information that includes
web language preferences, features and functionality, database
designs, data relationships, content management development,
system architecture, and a site map) are critical to ensure
our development will meet time and budget requirements. This
is essential prior to starting design and development.
2. Conceptualize and Design
Design Implementation begins with
a design. We now would start the process of conceptualizing
various ways to creatively display the information and rich
media content. Innovative and original design concepts are
used to harness the strategy, creative vision, and function
to produce tangible building blocks for development and project
implementation. Final design is signed off on before development
Once the design concept is finalized,
development begins. This is typically a very busy time where
all the design elements, interactive parts, rich media segments,
and data come together. Our web developers will begin front-end
production and implementation of these elements. The foundation
for delivering dynamic content and database design is often
being initialized at the beginning of development (and sometimes
during the design phase). We define and create information
so it can flow easily and functionally between applications
and various sections. Any additional applications that need
to be developed or included are also built during this phase.
Content management systems are built and customized to serve
specific tasks and allow clients direct access to control
and manage information in real-time.
During design and development, clients are updated on progress
regularly through our client project staging area accessed
through our web site, where you have 24/7 access to our development
servers and front-line access to the progress on your project.
It's important that clients use the development time to point
out concerns or elements that need to be fixed or changed.
This guarantees there will only be minor fixes that need to
be corrected once we finish development and enter into the
4. Testing & Evaluation
Testing and quality assurance is
a continuous process. Throughout development we are constantly
making minor tweaks to enhance the user experience that are
often times behind-the-scenes and unnoticeable to the client,
but critical to ensuring seamless functionality and usability.
Upon completion of development, we make sure that the project
is tested and performs as designed and that the user experience
will exceed expectations. When testing is complete and the
project is launched, we do an evaluation with the client.